Do you know that email marketing of eSIMs is still one viable business strategy with upsides? Many people believe that eSIMs are only a travel necessity.

However, we’re beginning to see that many people need an eSIM. This is because eSIMs provide a flexible connectivity solution and protection for travelers, remote workers, businesses, students, expats, and even people who are simply trying to protect their privacy.

Why does email marketing work? Email marketing gives you the opportunity to educate, segment, and convert users, which has a higher success rate than direct sales messaging. In this article, we will walk through selling eSIMs through white label eSIM platforms and ways of using email marketing to connect with the right audience. Let’s start with why email is the preferred route.

Why Use Email Marketing to Sell eSIMs?

Email marketing is best for products that solve a specific problem. eSIMs solve a specific problem; they offer reliable and flexible internet access without physical SIM cards.

With email marketing, you can:

• Educate an audience that doesn’t fully understand how eSIMs work.
• Segment audiences based on their awareness level to facilitate proper messaging.
• Deliver timely messages, such as when there’s an upgrade or when connectivity dips.
• Automate sales processes for the eSIM with instant delivery.

Unlike most promotional ads, emails give you the chance of building trust around a product like eSIMs that many people still perceive as being new or technical. Now, let’s talk about how to email an eSIM prospect.

How Do You Sell Esims Using Email Marketing?

1. Understand the Buyer Persona and Group Them

When it comes to the email marketing of eSIMs, it’s important to understand who you’re selling to, what their needs are, and how you meet their needs.

In the case of eSIM marketing, prospective buyers could be:

• Travelers: They constitute a high-intent segment because connectivity problems are immediate and can cause emotional problems.

• Remote workers and digital nomads: these ones need stable internet connectivity and a contact who can work in multiple countries.

• Businesses and corporate teams: They want a cost-efficient communication service that cuts roaming costs and can allow multiple profiles on one device.

• Students and international scholars: they want a budget-friendly data setup that can work efficiently even if they move across cities and countries.

• Privacy-conscious users: these ones want eSIMs to keep their data in control by having a separate data identity.

After gathering information about people who might need eSIMs, let’s go on to the next stage.

     2. Build an Email List

Before you email an eSIM prospect, you need the email address the message will be sent to, right? There are several ways to build an email list, but the most effective way is to use the lead magnet method.

A lead magnet is a product or body of information that you can give to a lead for free in exchange for their contact information. For people willingly leaving their contact information, the lead magnet has to solve a problem leads struggle with.

For example, a video tutorial or ebook on “The Smart and Budget-Friendly Way to Stay Connected Without Sim Cards” can compel eSIM leads to leave their contact addresses. Use a form that helps you identify if they’re travelers, students, digital nomads, or corporate teams.

 

Where do you advertise or publish the lead magnets?

Go to online communities, social media channels, or platforms where your target audience converges in large numbers. For example, asking or paying for a post on a travel blog will fill your list with travelers who might buy an eSIM.

What’s next?

     3. Create High-converting Email Sequences

This is the most important aspect of the email marketing of eSIMs. You have to send emails to welcome the audience, educate them about how eSIMs benefit them, and then ask for a sale.

Normally, an email sequence contains 5 to 8 emails, depending on how many emails you feel would be enough to adequately educate your audience into taking action.

Here’s how a typical email sequence looks:

• The welcome/hook (Email 1): Here, you have to create a great first impression. You can do that by delivering immediate value and probably the delivery of your promised lead magnet.

• Email that adds value/builds credibility (Email 2): This is where you deepen trust by sharing social proof like case studies and customer success stories. You might also want to address the prospects’ pain points.

• Educational or explanatory email (Email 3): This is where you position yourself as an expert by sharing deep insight about the features of an eSIM and how it addresses their specific pain points. 

• Objection handling and sales (Email 4): This is where you directly address any objections the prospect might have and then present your sales offer. This email could summarize the benefits, address their fears, and give them an incentive if they buy now.

• The final follow (Email 5): If you discover that the prospect hasn’t bought yet, this is where you leave a lighthearted “last chance” message. You can ask for a purchase or a request for feedback.

What You Need for A Successful Email Marketing of Esims Campaign

Beyond gathering leads and sending email sequences, certain factors can increase your success rate. Utilizing tools like email automation can help you save time by sending emails to hundreds of people at the same time.

Also, your messaging has to be simple and clear to understand. You should have a system ready to follow up on abandoned carts, post-purchase setup guidance, and unresponsive prospects.

This is Your Next Big Move

Are you an online store owner, digital marketer, or someone who wants to explore solving a big communication problem from your corner of the world? Then, selling eSIMs using email marketing is something you should consider. It’s important to conduct all email marketing procedures, from contact collection to sales closing, in accordance with the rules of your jurisdiction.

You can start by setting up your white label eSIM store with our platform, LimitFlex. You get a tiered commission reward and 100% technical support to set up and start earning. Get in touch with us today at hello@limitflex.com.