There’s so much competition in the eSIM market currently because users now have several options to choose from. Acquiring customers through ads is becoming less predictable and even more expensive.

This shift in the market has made content-led marketing a more potent choice for eSIM businesses. Among the platforms one can use to push this form of marketing, Substack simply stands out.

Substack isn’t just another newsletter tool; it can help solopreneurs, creators, micro-marketplace merchants, and eSIM sellers build trust and authority and attract continuous patronage. In this article, we will go deep into how to use Substack to attract the right audience, nurture interest, and turn them into long-term customers of your eSIM business.

How Can You Use Substack to Grow Your eSim Store?

Let’s go straight into the step-by-step process of growing your eSIM store using Substack.

Understand Its Difference from Traditional Email Marketing

The efficiency of a tool depends on your knowledge of the tool and your expertise. This is why this point comes first.

Unlike traditional email marketing platforms, Substack is built to give your emails better organic reach and assist with email list building. With Substack, readers can recommend your account, cross-post your newsletters, and even share them to other platforms.

As someone who wants to sell eSIMs via Substack, this means that while you can have a higher engagement rate, you’d have to earn it through consistency and quality content.

Okay, let’s look at the next point.

Identify the Right Audience for Your eSIM Business

Even the best content delivery will fail on Substack if it doesn’t address the right audience. As an eSIM store owner, there are specific people who qualify for your target audience.

You may want to target frequent travelers and nomads, remote workers and location-independent professionals, and people who want to avoid roaming fees and unreliable Wi-Fi.

Instead of writing broadly about eSIMs, make your publications about how eSIMs solve the problems of your target audience. When you address their problems and share your articles across different platforms, email list building will happen naturally.

Set Up Your Substack to Convert Naturally

As much as people love buying what they want, they hate being sold to. This is why your setup should never appear like a sales funnel.

When you’re setting up, keep these details in mind:

• Your about page should clearly explain the value of the insights you share, that is, what it does for them.

• Your publication name should be focused on connection and not just your product.

• In your articles, your eSIM store or products should be pitched subtly as a solution rather than a headline.

Readers should discover your store via its usefulness rather than through the pressure of being sold to.

Plan Your Content Right

Earlier we talked about knowing your audience. Now, content has to be planned to address their interests, curiosity, and pain points.

You may want to build content around country-specific connectivity guides, travel planning tips related to internet access, and stories about internet challenges and how to avoid them. You can also write about comparisons between roaming, local SIMs, and eSIMs.

With your content, you also want to tell stories. That’s because your Substack readers will connect better with stories than any content form; this is research-proven.

Direct Traffic to Your Esim Store

After offering real value to your audience, driving traffic to your eSIM store would happen seamlessly. Don’t imitate the majority who rely solely on banners and aggressive CTAs.

These are a few ways to naturally drive traffic to your store:

• Use postscript mentions at the end of your email to make suggestions that lead them to your store.

• Use contextual links within relevant articles; these contextual links should direct them to your product that fits the context.

• Reference your store when sending articles that align with travel seasons.

If you can manage to align your content with the reader’s pressing need, conversion would happen effortlessly.

Take Advantage of Substack’s Built-In Tools

Make no mistake, Substack is more than a publishing platform. As someone who wishes to sell eSIMs via Substack, it will benefit you more if you utilize it as a network.

How can you do that? There are a number of features like Substack Notes, which you can use to share short insights. You can also encourage discussions through comments and replies.

Refine Your Content Strategy Using Data

With Substack, you can study your letters’ engagement pattern to see what works and what doesn’t. You can study this by observing the open rates, click behavior, and subscriber growth.

More specifically, data should inform you on the topics that brought the most visitors to your eSIM store and content that retained readers’ attention long-term.

Avoid These Popular Mistakes

Your business’ Substack can fail woefully if you consistently make any of these mistakes. It can fail if you treat your Substack campaign as an advertising channel rather than as a means of community building and long-term customer acquisition strategy.

Another mistake is inconsistent publishing or publishing with an unclear focus. Generally, you have to prioritize offering value to the reader over selling hard.

This is where many businesses who want to sell eSIMs via Substack drop off. They do everything right only to self-sabotage by making these mistakes.

Getting Started with LimitFlex

Without a doubt, the eSIM market has become competitive, and the only way for your eSIM store to stand out from the crowd is to build trust and authority. This is why your best option is to sell eSIMs via Substack. With Substack, you can turn readers into referring customers, which can grow your business.

An easy way to get this going is by partnering with our white label eSIM reseller platform, LimitFlex. We offer exciting commissions that can help you generate more profit and increase your revenue. Get in touch at hello@limitflex.com today.