Hotels have thousands of guests connecting to their free Wi-Fil daily but miss the opportunity to monetize the traffic. Wi-Fi login pages are usually an untapped sales channel for many, but there’s an opportunity to turn them into an eSIM sales funnel page. eSIMs for hotels are the perfect opportunity to upsell guests with and generate additional revenue for the establishment.

Read on as we discuss how the hotel Wi-Fi login page is a prime captive portal marketing opportunity and why eSIMs make a perfect hospitality upsell.

Why Hotel Wi-Fi is a Prime Sales Opportunity

eSIMs are popular with travellers, because it’s a major pain point for travelers who especially worry about roaming charges or finding local SIMs. So when guests login in to the hotel Wi-Fi, they are already in the mood for connectivity and wouldn’t mind seeing an eSIM offer on the page. Chances are quite high that you’ve met them at a time of need.

Moreover, eSIMs are instant digital products; they don’t require in-person delivery. Buyers can have their QR code or activation link delivered within minutes and maintain active connectivity even outside the hotel premises.

For hotels, this is an additional revenue stream without the need to recruit additional personnel to do the work. Imagine a German guest checks into a hotel in Bali, logs in to the Wi-Fi and sees an offer like “Get 10GB of local data instantly for your stay!” They buy and get connectivity immediately, while the hotel earns a small commission on the sale or revenue from the eSIM provider.

How Captive Portals Work for Upselling

A captive portal is the login page guests see when they try to access a hotel Wi-Fi. Typically, this is a page for entering a password or agreeing to the terms of service. However, hoteliers can capitalize on the marketing opportunity it offers to sell eSIMs for hotels.

Even better than just presenting an eSIM for hotels promotional banner, the page can be designed for maximum conversions. Here are a few pointers for driving maximum conversions:

• Use simple messaging, preferably a copy that instantly communicates the benefit to the user.
• Focus on the product’s convenience and highlight its instant activation to appeal to travellers who value their time.
• Use visuals like QR codes, device icons, and present clear pricing so that guests instantly understand what they are paying for
• Present the offer as a discount for the hotel and add time limits to make it feel urgent.

Overall, you want to ensure that you’re not overwhelming guests with information. A simple page where all the necessary information can be instantly digested works, so guests can move on to log in to the hotel Wi-Fi if they are not interested in an e-SIM.

Multilingual & Global Guest Considerations

eSIMs for hotels are a global product, and many online resellers need to provide multilingual support to reach their global prospects. Hotels also host guests from around the world and would need to provide multilingual support. Some hotels may already have a multi-lingual Wi-Fi login page where an travel eSIM sales funnel fits perfectly.

If not, a multilingual page serves the following purposes:

Localized messaging: eSIM activation includes processes and instructions that the user must understand. This is easier to navigate if the guests can have all the information in their preferred language.

Conversion impact: Conversion is a key metric to monitor if you’ve created a travel eSIM sales funnel on the captive page. Having a multilingual page helps your global audience to understand what you’re selling and increases the likelihood of completing the eSIM purchase.

Measuring Success and Scaling Across Hotel Chains

To track the success of your travel eSIM sales funnel, you’ll need to monitor the following metrics:

Conversion rate: the percentage of guests who purchase an eSIM after viewing the login page.

Revenue per guest: the average income made per Wi-Fi login

eSIM activations: the number of successful activations completed

You can also track bounce rates on your Wi-Fi login page to track where users drop off in the flow. Run A/B tests on messaging, CTA placement, and offer structure to maximize conversions and refine the funnel.

Once this strategy has proven its worth, it can be replicated across hotel chains. The same flow, messaging, and promo can be used to sell eSIMs for hotels in other locations and managed from a centralized dashboard.

Conclusion: Wi-Fi as a Profit Center

Your Wi-Fi login page is an opportunity to drive eSIM sales, and most establishments miss it. Offering eSIMs via captive portal marketing allows you to provide a connectivity solution and a simplified travel experience for guests, all while building a revenue stream without extra market spend.

This is an opportunity to turn every guest login into a potential sale. A 200-room hotel with 80% occupancy would get roughly 1,600 logins daily. Even a modest 5% conversion rate to eSIM sales could generate significant revenue, turning free hotel Wi-Fi into profit for the business.

If you need help setting up an eSIM sales funnel for your Wi-Fi login page, you can reach out to Limitflex for easy white-label eSIM solutions to get you started. Get in touch at hello@limitflex.com.